PROJECT PAGE
These are the artworks which I have prepared while I was working on the leanbull.com website. The graphics present three simple propositions for the leanbull.com logo.
For this project, I had to revise what are the attributes of a bull and what characterises the notion of being lean in the context of fitness.
Bull is tremendously robust and fast, which perfectly matches the needs of the user target audience. The logo, therefore, has to underline the attributes of the bull but also has to be associated with the company's name.
The first logo has a wealth of details which are designed to represent the muscles of the bull. The front hoofs are elevated to demonstrate the vigorous temperament of the animal, whereas the jagged edges emphasise the momentum of the bull.
The second logo entails the skull with gigantic and strong horns. The symmetry of the artefact ideally complements the layout of the website. It is a classic, clear and simple design. However, the staticity of the picture hides the strength and aggressive nature of the animal. What is more, dead animal may bring out the negative connotation of the fitness and well-being, which is the central theme of the website.
The final artefact presents the simplified version of the first logo, which ideally suits the layout, context and marketing goals of the company. It's simple, strong and lean.