LEAN BULL
In this project, I had to research and design full holistic branding plan and execute it in the form of Axure prototype.
I have started the research by finding the market segment that I wanted to target. I decided to target men in their late 20s and early 30s, educated to at least a degree level, who want to lose weight and gain muscles.
Consequently, the design of this website had to be sleek, smart and modern.
In order to achieve this goal, I have used white background giving the notion of transparency and elegance.
After I have considered 4 different themes for this website, I have progressed to the next stage of designing the layout of the blog. It was concentrated on the simple, sleek contours and sharp edges inspired by the barbells.
I have decided to label categories and articles by using the colours associated with them which consequently simplified the navigation through the website.
I have linked green colour to food, as it is associated with longevity, well-being and good health. Red to training as it symbolises strength, motivation and energy. Blue to technology, as it represents intelligence and science. Purple to news about athletes and celebrities as it is a symbol of respect and higher status.